Custom Label has stayed on the leading edge of printing technology offering UV flexography, personalized labels, combination flexo/hot stamp/embossed, promotional coupons, and digital label printing. From short run labels to nationwide product promotion, Custom Label has your solution.
Custom Label is a full-service label supplier offering a complete array of products, capabilities and expertise to meet your specific labeling needs.
Custom Label will work with you from conception to completion. We will ensure the materials chosen will not only help you market and sell more of your product but also stand up to the ever changing conditions through your product’s lifecycle.
Flexo is widely used for printing on the non-porous substrates required for various types of food packaging. It is also well suited for printing large areas of solid color. Flexo does well printing metallic inks, opaque whites, and flexo inks anchor well on a broad range of materials including polyester, polypropylene, fluorescent labels, vinyl labels, and most coated papers.
Digital printing has eliminated the costly set-ups for customers who are looking for full color high quality labels but do not require large quantities. Digital Printing skips the steps of film, plates, and inking the press – reducing set-up and prep charges to a fraction of other print methods. Customers demanding high quality short run labels can now have offset-quality without paying high prices.
From fruit to crush to barrel to bottle – your wine isn’t just a beverage, it’s a creation. We have served a broad range of appellations including Napa, Sonoma, Lodi, St. Helena, Mendocino, Monterey, Livermore, Paso Robles, and Santa Cruz. Let our wine label printing experience and craftsmanship influence your custom wine labels.
Custom Label has mastered the beer label and every aspect of printed materials any craft brewery or craft distillery will ever need. From Bottle labels, Keg Collars, Tap Handles and Hang Tags – we have you covered with years of experience.
Don’t limit your packaging to a simple product label. Custom Label specializes in unique multi-ply label constructions that increase the message your product delivers. Not every custom label printer offers these unique products.
Did you know that barcode label technology has been around for nearly 60 years? Custom Label can help you blank label, consecutive barcodes, variable artwork and variable label product.
Although our name is Custom Label, our focus is on your packaging. Here are some areas, beyond labeling, where Custom Label’s experience and expertise can make the difference.
Shrink sleeve labels were created to maximize your brand’s image allowing for 360-degree graphics that increases consumer awareness and appeal while at the same time decreasing purchase, storage, and production costs.
Strolling through the grocery aisles, it is clear that flexible packaging is now widely used and growing in popularity. Flexible packaging is the ideal alternative for packaging nutraceuticals, pharmaceuticals, drink mixes, and cosmetics.
You can purchase your blank retail cartons from a variety of industrial supply companies. Custom Label will design a custom label dieline to ensure that your final package looks professional. The full color printing will look like an integrated part of the carton, not a sticker!
Ever come up with a great new idea for a product or promotion and need somebody to make it for you? If it’s provided on rolls (or as singles), with adhesive (or without) and will feed through our press we can likely manufacture it. We also make magnets, static cling, tickets and tags.
Mistakes happen. Do you need to cover-up an area of your package to hide incorrect information? Our packaging experts can give you several options for covering up your problem without sacrificing the product’s image.
Our Magnets attract attention to your message. Help your customers get organized. They can have all of your company contact information right where they need it: on a refrigerator, file cabinet, or any other metal surface.
Static Cling labels are gaining popularity. They are made from highly plasticized polyvinyl chloride (PVC). The PVC material has great flexibility and pliability. The vinyl is so flexible that when removed from the release liner and applied to smooth surface such as glass, it becomes a flat suction cup. Static Cling vinyl clings to most polished, smooth surfaces without the need for adhesive.
Custom Label manufactures a large assortment of printed tags and tickets. We can print on both sides of the tag, with up to 10 printed colors. Die sizes and shapes are only limited to your imagination. Perforations can be integrated into your cutting die to allow tear-away separation.
7800 Patterson Pass Road
Livermore, CA 94550
Phone: 510-876-0000
What are Flexo Labels?
Flexography is a printing process which uses a flexible relief plate that feels rubbery like a craft stamp. This flexible plate is wrapped around a printing cylinder and adhered with sticky tape. Flexo printing had its foundation in letterpress printing, and was developed to address the shortcomings of letterpress. It is much more versatile than letterpress in that it can be used for printing on almost any type of substrate, including plastic, metallic films, and many papers. Flexo is widely used for printing on the non-porous substrates required for various types of food packaging. It is also well suited for printing large areas of solid color. Flexo does well printing metallic inks, opaque whites, and flexo inks anchor well on a broad range of materials including polyester, polypropylene, flourescent labels, vinyl labels, and most coated papers.
Applications
Flexography has continued to grow in popularity for several decades. Flexo’s printability on a wide range of substrates has allowed it to spread into many industries. Food packaging is an important market because of the capability of flexography to print on non-porous substrates. This capability makes it useful for printing on plastic bags as well. Other common applications for flexography include newspapers, gift wrap, magazines, newspaper inserts, paperback books, telephone directories, and business forms. The packaging world has moved a significant amount of printing toward flexography including pressure-sensitive labels, tags, wrappers, pouches, shrink sleeves, flexible packaging, and folding cartons. Specialty applications such as magnets, static cling signs, and tattoos have also become popular media for flexo printing.
Advantages
Product on Rolls: High Speed application is required for many packaging components such as labels, coupons, and flexible packaging. State-of-the-Art packaging lines use high-speed labeling equipment that require product on rolls. Line speeds up to 500 parts-per-minute can be achieved with flexo-printed labels.
Printing Speed: Rolls of material, not sheets, are fed into the flexo printing press. By eliminating the handling of sheets presses can be run at higher line speeds. On set-up, flexography has a very low run waste level.
Combination Printing: With flexography’s roll-to-roll process, other printing processes may be placed in-line for combination printing. Rotary hot-stamp, embossing, screen printing and variable data printing can be accomplished with one pass.
With our best in class digital platform, Custom Label can produce your smallest, full-color label run at a fraction of the cost of traditional flexographic printing. Minimal set up and no plates allow us the ability to offer high-quality, fast turnaround, low cost label solutions.
With the purchase of our HP Indigo Digital press, Custom Label can now produce your smallest, full-color label run at a fraction of the cost of traditional flexographic printing. Minimal set up and no plates allow us the ability to offer high-quality, fast turnaround, low cost label solutions.
Why Digital Printing?
Here’s what digital printing can do for you:
Let Us Grow with You
The greatest advantage of partnering with Custom Label is that we can grow right along with your business or product line. For lower quantities start out with digital printing to keep costs low. As your demand grows, we can seamlessly transition from digital four-color printing to our UV Flexogrpahy press offering up to ten colors. Our pre-press department has fingerprinted our presses to make your transistion seemless.
Custom Label Offers:
We have earned the confidence of many mobile bottling unit operators. Put us in touch with your bottler and we will work out all the details for your upcoming bottling date!
Instant Redeemable Coupons or Dry Peel Labels
Dry Peel labels are an excellent way to deliver an Instant Redeemable Coupon (IRC) or additional information (including recipes, cross-promotion coupons or game pieces) directly on your package. On-package dry peel or IRC labels offer immediate impact on the shelf where consumers are most likely to make purchasing decisions.
Dry peel and IRC construction features include:
Expanded Content Labels
Expanded Content Labels (or Extended Content Labels) are promotional booklet type labels that deliver more information than a standard label can normally accomodate. This type of label unfolds, using up to 10 panels to reveal additional content including use instructions, recipes, coupons, cross-promotion information, mail-in rebates, multi-lingual translations, or sweepstakes.
Expanded Content or Extended Content labels can be used as part of your current packaging label or as a secondary promotional label applied on top of your primary label. Both Extended labels and Expanded Content Labels can be delivered in sheets for hand application or rolls for machine application.
Custom Label provides leasing of label application machinery with the technical expertise right at your facilty. Please email info@customlabel.com for more information.
Recipes and Information
With an peel-off label or folded label, you can offer your consumer a bonus. A group of recipes utilizing your product, or information about how the consumer can enjoy it. With an on-pack promotional label you can provide more printed label copy without increasing the label’s size!
Scratch-Off Cards and Labels
Custom Label offers scratch-off coatings that can be printed as a secure barrier for gamepieces, PIN cards, or other security-related printing. Variable information can be printed underneath the scratch-off coating using either digital label printing, thermal transfer or ion deposition printing.
Personalized Labels
Digital Printing has changed the game when it comes to personalization. At Custom Label, our digital press is able to print variable images including four-color process images – with a different image on every label! What can your imagination dream up? Need name tags for a High School Reunion? Why not have each label include the alumnus’ Name and graduation picture? Personalized wine labels for your daughter’s wedding? Why not give each guest a bottle with a picture of them with the Bride and Groom? The sky is the limit with Digital Printing!
The History of Barcodes
Did you know that barcode label technology has been around for nearly 60 years? Amazingly, a patent was filed in 1949 by two inventors for a system targeting “article classification … through the medium of identifying patterns”. Their concept incorporated thick and thin lines (like today’s standard codes) but arranged in concentric circles like a bulls-eye. It didn’t take long for the familiar rectanglar bar-code labels to develop and by 1970 the grocery industry had standardized the Universal Product Code (UPC). The two inventors would be amazed that 60 years later we are using a very similar design to their original concept!
Blank Labels
Diecut blank labels can be made of many materials, including matte litho, thermal transfer paper, or direct thermal paper. They are delivered as die-cut blanks on rolls. The customer then prints variable data (often on their manufacturing line), such as Lot Code, Expiration Date, or Tracking Numbers; often a combination of variable copy (product name, shipping address or information) and a barcode. The bar code label can be used for tracking, inventory control, and many other applications.
Consecutive Barcodes
Custom Label can provide you with pre-printed labels containing variable data, eliminating the need to variable print blank labels. Consecutive bar codes and corresponding human-readable copy can be printed with a “starting code” and an “ending code”, or using random or pre-determined cells from a spreadsheet or data file. Asset labels are an example of a variable label that can be generated using a spreadsheet of known copy and numbers.
Variable Artwork
Digital printing has changed the world of variable imaging. With our new HP Indigo WS4500 digital label press, Custom Label can vary the photos or artwork on a single print job. Imagine a roll of custom labels featuring an athletic team where each label was a different player! Let your imagination run wild! Our digital press uses no printing plates, so it is not limited to static artwork or information.
Variable Label Products
Here are some examples of variable printing products we offer:
Custom Label uses the following variable label printing methods:
We have been around the block – and we understand your coffee packages!
Adhesive Selection – We can help you pick the best adhesive for your bumpy or uneven bag surface.
Label Finish – Every coffee bag is trying to convey a different message. Traditional, Old World, Trendy, Fresh – what’s your bag trying to say? Custom Label can help you pick the best base material and varnish or lamination to get your message across!
Scuff Resistance – Coffee bags, particularly Whole Bean products, can be very tough on a label. We will hold your hand and help you design a varnish or lamination to make sure your label looks as good on the shelf as it did before it left our plant.
Re-Sealable Closure Labels – Custom Label can help you develop a seal and re-seal label for your consumer packaging. The longer your coffee remains fresh, the more likely it is that your customers will buy it again! Our tab-style re-sealable labels are a nice value-added feature.
Give us a call – Take advantage of our Coffee and Tea Knowledge
Let Us Grow with You
The greatest advantage of partnering with Custom Label is that we can grow right along with your business or product line. For lower quantities start out with digital printing to keep costs low. As your demand grows, we can seamlessly transition from digital four-color printing to our UV Flexogrpahy press offering up to ten colors. Our pre-press department has fingerprinted our presses to make your transition seamless.
Shrink sleeve labels were created to maximize your brand’s image allowing for 360-degree graphics that increases consumer awareness and appeal while at the same time decreasing pruchase, storage, and production costs.
Shrink sleeves are adaptable to even highly shaped containers made of plastics, glass, and metal while still portraying the unique shape of your container. Shrink sleeves are widely used to create multi-packs and bonus packs, and are highly scuff resistant. Add tamper-evident perforations to complete your packaging solution.
Shrink sleeve labels offer your product:
Custom Label can print your shrink sleeve labels using flexo or digital printing, depending on your job quantities and requirements.
Our HP Indigo Digital Press platform is capable of producing short runs for Flexible Packaging with no plate costs or setup charges. Compared to rotogravure or wide-web flexography the savings can be eye-opening!
Our flexible packaging products include:
Our HP Indigo WS4500 Digital Press is capable of producing short runs for Flexible Packaging with no plate costs or setup charges. Compared to rotogravure or wide-web flexography the savings can be eye-opening!
For half a century Folding Cartons have been run on large off-set litho presses on large sheets of board. That process was great if you wanted millions of cartons. But what if you only want 50? Just a few years ago, your options were limited. You either had to settle for low-quality hand-made carton “comps”, or pay for a full press set up on a large folding carton press. Now, digital label printing gives you an alternative. By applying a high quality printed label to a blank carton, you get the best of both worlds!
Custom Label Offers Digital Labels that can be applied to Folding Cartons
You can purchase your blank retail cartons from a variety of industrial supply companies. Custom Label will design a custom label dieline to ensure that your final package looks professional. The full color printing will look like an integrated part of the carton, not a sticker!
Short-run Folding Cartons are great for:
Custom Label can help you ramp up your project quickly and within budget. Let us help you save thousands of dollars during your product’s early stages — when every penny counts!
We partner with several long-run folding carton companies that we have certified for quality, service and manufacturing capabilities. Once you are ready to move forward with longer production runs, we will work with them to ensure proper color matching and specifications.
Let Custom Label help you design a Cover-up Label
Mistakes happen. Do you need to cover-up an area of your package to hide incorrect information? Our packaging experts can give you several options for covering up your problem without sacrificing the product’s image. The goal of your cover up label is to hide copy or graphics. Custom Label has several ways to accomplish your goal:
Block-Out Printing
An opaque barrier coating is printed to the underside of the facestock. This coating gives the label blockout properties, while still allowing the facestock to maintain a bright and printable appearance.
Opaque Film Facestocks
Several materials we utilize are inherently opaque with built-in blockout properties. Our label experts can help you choose the best opaque facestock for your cover-up needs!
Metallized Materials
Matellization increases the opacity of the facestock. We have both paper and film stocks with metallization that can be used for cover-up or correction labels.
Opposites Attract
And so do Custom Label’s custom printed Magnets! Our Magnets attract attention to your message. Help your customers get organized. They can have all of your company contact information right where they need it: on a refrigerator, file cabinet, or any other metal surface.
Why sacrifice quality?
Our magnet products can be digitally printed with four-color process printing and UV varnished or laminated. We offer magnets with 11 pt, 13 pt, and 17 pt thickness.
Custom-printed Magnets can be used for:
What Makes Custom Label Different?
With nearly 30 years in the business, Custom Label offers a complete array of products, capabilities, and expertise to meet your specific packaging and labeling needs. Custom Label will work with you from conception to completion. We will ensure the materials chosen will not only help you market and sell more of your product, but also stand up to the ever changing conditions of your product’s life-cycle.
From point-of-sale signage to promotions on sunglasses, Static Cling labels are gaining popularity. They are made from highly plasticized polyvinyl chloride (PVC). The PVC material has great flexibility and pliability. The vinyl is so flexible that when removed from the release liner and applied to smooth surface such as glass, it becomes a flat suction cup. Static Cling vinyl clings to most polished, smooth surfaces without the need for adhesive.
Static Cling labels come in either White or Clear form. We can print the graphics a number of ways:
Use Static Cling labels for:
Custom Label manufactures a large assortment of printed tags and tickets. We can print on both sides of the tag, with up to 10 printed colors. Die sizes and shapes are only limited to your imagination. Perforations can be integrated into your cutting die to allow tear-away separation. Tag stock paper materials include C1S and C2S coated boards of varying thickness, including 8 pt, 10 pt, 12 pt and 14 pt. Coated film tag stock, such as Polart® and Polylith® are durable for outside use and can be thermal transfer printed for barcode applications.
Typical uses for our tag products include:
