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IRC Coupon Labels and Promotional Packaging PDF Print E-mail

One of the biggest challenges companies face today is attracting and keeping loyal customers. Since it's proven that most consumers make their final purchase decision at the shelf, why not offer them an incentive to choose your product over your competitors product? Depending on your goal or target market, there are many ways to attract and keep loyal customers.

Together, we can help you design your next marketing promotion program. Custom Label has any number of solutions to drive sales volume, increase usage, or encourage customers to switch to your brand. We'll create a promotion that fits your brand strategy.  Custom Label has the experience to help you select the correct materials, adhesives, and product design so that your message will be highly visible and survive the test of time.

Instantly redeemable coupons (IRC) are arguably the most successful way to encourage a brand-switch to your product. Most consumers are willing to take a chance on a new product if they feel they are being offered a great bargain. A reduced-price coupon to try your product hits everyone where it counts — their wallet. Additionally, instant redeemable on-the-package coupon labels reward your existing loyal customers with a one-time price reduction on products they routinely purchase.  Folded coupons can also provide promotional label information without taking up valuable package real estate.  Ask your Custom Label representative about how an instant redeemable coupon label can increase your sales.

Expanded Content Labels

Package designers are under tremendous pressure to fit more information in less space.  Expanded Content Labels (ECL - also known as Extended Text Labels) are pressure-sensitive labels that have multiple layers of printed material.  Folded coupons are one example of an Expanded Content Label.  Booklet labels also provide the consumer with pages of information without sacrificing package aesthetics.  Custom Label can print expanded content on all surfaces, with up to 10 colors.  Let us help you design a space-saving label!

Multi-Language Packaging
Bi-lingual and multi-lingual packaging is more prevalent than ever - as the distribution sytesms of our global economy merge.  Custom Label can help you incorporate two or more languages into a multi-ply folded label or booklet. 

Recipes are a great way to spark ideas for consumers. Custom Label's ability to print as many as 10 colors on folded coupons gives you the ability to deliver one or more recipes with high-quality, appetite-appealing photos on your package. Recipes not only entice initial product purchases but they also increase customer return over time.

Game Pieces and Sweepstakes
Judging by the success of nationwide lotteries, consumers love the chance to win something, especially if they don't have to pay for that chance. Game piece and sweepstakes promotions are a great way to build excitement about your brand. Custom Label has a number of ways to help you create a unique game piece or sweepstakes promotion. From an instant win game piece to a unique code driving consumers to your web site, Custom Label has the expertise to ensure your promotion is a hit with your customers.

Running a promotional game or sweepstakes for consumers can have legal considerations. You need an expert on your side to protect you against liability and fraud. At Custom Label, we have the expertise to correctly and legally execute games while keeping you safe and making your promotion a success.

Cross Sell Promotions
If your company has multiple brands in a similar market, cross sell (or cross ruff) coupons are a great way to leverage the success of one brand or product to promote another. Including a coupon for a new brand or product in a complementary product is a great way to drive traffic to the new product and encourage customer switching.

Many successful, brand name products have used on or in package couponing to stimulate new customer trials and keep loyal customers coming back. Statistics show that these types of promotions are twice as effective as direct mail or printed media coupons (such as newspapers and magazines).

If you don't have another product or service to partner with, please give us a call or email us at We've helped many of our customers partner together and develop cross sell promotions that have increased revenue for both involved products.

What Makes Custom Label Different?
With nearly 30 years in the business, Custom Label offers a complete array of products, capabilities, and expertise to meet your specific packaging and labeling needs. Custom Label will work with you from conception to completion. We will ensure the materials chosen will not only help you market and sell more of your product, but also stand up to the ever changing conditions of your product's life-cycle.

Give one of our friendly, courteous, and knowledgeable customer service representatives a call to talk through your specific needs today!

Last Updated on Thursday, 31 May 2012 19:26
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