The competitive environment for Consumer Packaged Goods (CPG) companies and household products is second to none. For this reason is it extremely important for your packaging and labels to clearly identify your brand and your message, and be appropriate for your target market as well as your production environment.
Custom Label can help you achieve the package image you want for your product. We have the experience designing custom labeling solutions for a wide variety of container shapes, sizes, and types. We know how to select the best materials to ensure that your packaging performs on your manufacturing lines, through packing and transit, on the shelf, and after the consumer takes it home. We bring your custom labels to life.
Identify Your Brand
With all the other choices out there, you want your customers to be able to easily locate and choose your product from among all the other similar products on the shelf. Our marketing department stays up to date on the latest trends and technologies to give your package the edge it needs to stand out from the rest.
Packaging is more important than any other marketing element in establishing your brand and identity. The challenge is to differentiate your product in the competitive household products industry. Custom Label has the experience to help your product get noticed.
Target Your Consumer
Whether your product needs a upscale, high-end look to sell into a Gourmet Grocery Store or a low cost alternative for placement in the increasingly competitive Club Store environment, we can create the correct packaging for your target consumer. More than ever before consumers are reading labels. They want to be informed. Your custom labels and packaging needs to tell the consumer what they want and need to know. It should inform the consumer of any product improvements and communicate that the product has the latest in technological advancements. Choose a custom label printer who can rise to that challenge.
No matter where in the development process you are with your packaging design, NOW is the right time to give us a call. We will help you pick the right material, use eye-catching graphics, choose the right print process, and coordinate appropriate color schemes. We can also print a concept label for you or 5000 sales sample labels to distribute to your sales force. Whatever your needs, we can make it happen.
Custom Label offers a wide variety of labeling solutions for your household products:
- Clear labels - film materials for a clean, no-label appearance that will let your product show through.
- Conformable film labels for clear and white squeeze containers
- Water-proof protective coatings that shield your label from oils and moisture.
- Create visual interest with texture and color using Hot Stamp Foil to deliver an upscale, high-end appearance.
- Digital printing to lower your costs on multiple SKU product lines
What Makes Custom Label Different?
With nearly 30 years in the business, Custom Label offers a complete array of products, capabilities, and expertise to meet your specific packaging and labeling needs. Custom Label will work with you from conception to completion. We will ensure the materials chosen will not only help you market and sell more of your product, but also stand up to the ever changing conditions of your product's life-cycle.
Give one of our friendly, courteous, and knowledgeable customer service representatives a call to talk through your specific needs today!